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Looks to build connections with Gen Z audiences across multiple social platforms.
November 23, 2020
By: Happi Staff
In order to reach millions of passionate Gen Zs, who are less likely to engage in mainstream media, e.l.f. Cosmetics is teaming up with Loserfruit (Kathleen Belsten), a superstar gamer and creator who found fame on Twitch and has also built a strong following across multiple social platforms including YouTube, Instagram, and TikTok. Loserfruit (Lufu) will provide her audience – both females and males – with engaging, platform-native content that integrates her favorite cosmetic and skincare pr...
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